Why You Need A Marketing Plan For Social Media

Marketing has changed a lot since the days of penny ads and paying for radio commercials. If you want to get ahead of the competition these days, you have to recognize that most of your customers and clients will be coming from the internet. Personal computers, cell phones, and portable tablets are the beacons of marketing. How do you reach these people on their devices? Social media.

The first step on the road to a good social media marketing plan is setting up your accounts. The main social media sites you’ll be looking at include the likes of Facebook, Twitter, Pinterest, Tumblr and Google Plus. There are dozens more, depending on where you think your customers are hanging out.

When you set up an account, make sure it’s easily recognizable. If you can, get a username that is as simple as possible and still reflects your business. If your run a restaurant called Use Your Noodle, you’ll want to get the username “useyournoodle” or at least something close to that. Not only does it offer brand recognition when people see it, but it makes it easier for customers to directly search for your accounts.

Also, don’t forget to fill out your profiles! Upload high quality profile pictures and headers if possible. Tell a little about your business in the profile fields.

Once you have your accounts set up, you need to decide how you want to use them. Why are your customers and clients following your social media accounts? To be alerted of updates? Sales? New products or services? The core to any good social media marketing plan is doing the actual marketing. Make sure you promote any sales or products you have available. You might want to do this a few times a day, but be careful to not annoy your followers by spamming.

marketing planBy the same token, many companies have found social media marketing success by being personable. Interact with your followers by answering their questions and concerns or by sharing pictures and comments that relate to your business. Encourage interaction among your followers. Many social media networks are designed to give priority to accounts that not only have high follower counts, but high interaction rates as well.

Of course, maintaining multiple accounts takes time and energy, and many companies find it easier to have someone on staff whose job is to post to and monitor social media accounts. If you can’t afford this, you can still hire it out to a virtual assistant that you trust. If you can’t afford that either, look into your time management. Set a goal of updating each account at least once a day. Many accounts will let you automate updates for future posting if you won’t be around.

These days it’s imperative that you have a plan for social media marketing. Luckily, it’s not so hard to get started. With a little time and attention to detail, you too will start seeing customers and clients flock to you soon enough!