Advice For More Effective Twitter Marketing

Like many people, you may have sent and received tweets about the lives of you and your friends. You might not have thought about whether Twitter can be used as an effective marketing tool for online businesses. While Twitter may still suffer from something of a frivolous reputation, it can in fact be a powerful tool for promoting products and services to a vast audience.

twitter marketing By learning the basics of Twitter marketing, you can start to use this power to build your brand and increase your revenue. With the right techniques, you can use Twitter to reach a huge audience of potential customers with whom you might never be otherwise able to connect.

As with other forms of online marketing, choosing the proper keywords is a must. Develop a list of the keywords that best describe your brand and your products, and try to use these keywords in your tweets. Of course, you want to avoid stuffing your tweets with the same list of keywords, so make sure that there is some variety to your list.

Do not just retweet other people’s tweets in your Twitter campaign. Be sure to share links to useful content that you have found online. Statistics show that the best way to attract and retain new followers is to provide them with useful advice and information, rather than engaging them in a conversation.

On Twitter, as in many other parts of the world, there are a few people who are very highly connected. They not only have a large number of followers, but they are connected to many other people who also have a lot of followers. By finding a way to catch the interest of these people so that they begin to follow you, you can significantly boost your number of followers in a very short period of time.

Make sure that you focus on using hashtags in an effective manner in your tweets. If you neglect to use hashtags, or if you always use odd or unpopular hashtags, it will be hard for your tweets to stand out and gain the attention that you want for them. Pay attention to the hashtags that are most popular and try to emulate their example.

While it is important to promote your products and services in your tweets, you do not want your Twitter account to seem like a robotic source of marketing spam. You need to break up the flow of promotional materials with some more personal tweets. Share a funny story or an inspiring anecdote every so often. Tell your followers something personal about yourself. Doing so will help to humanize your brand so that people do not just view you as representing a faceless company.

Learning how to use Twitter to market your company is not difficult, but many people never take the time to do so. By absorbing the basic principles of effective Twitter marketing, you can use this powerful tool to reach a whole new audience of potential customers.

Developing An Effective Twitter Marketing Strategy

When Twitter began, it was primarily used as a way for people to stay in touch and send out brief messages about their thoughts and daily activities. As the site has become more popular, however, many businesses have realized that Twitter can be a very powerful marketing tool. If you have not started tweeting as part of your marketing approach, you need to sit down and start working on a Twitter marketing strategy.

twitter marketing strategyBy incorporating the use of Twitter in promoting your business, you can make sure that you reach the widest possible audience with your message. Twitter has many advantages. It is cheap and easy to use, and your message can easily be retweeted so that it reaches far more people than you ever thought possible.

However, if you really want to get the most from Twitter, you may have to spend a bit of money. Twitter lets you promote certain tweets and give them a privileged place for a small fee. By using Promoted Tweets, you can significantly increase the number of people who will see your tweets.

For example, many tweets have a fairly low engagement rate, as measured in the number of people who follow a tweeted link or who retweet a message. With Promoted Tweets and Trends, the rate can jump up significantly, especially if there is some newsworthy content in the tweet, such as a promotion or discount that is only good for a limited time.

Another key part of an effective strategy for using Twitter should be the effective use of hashtags. These are the ubiquitous tags that you see that start with the “#” symbol. They can be used to sort and group tweets together that are about the same subject. By choosing a catchy and evocative hashtag, you can dramatically increase the rate of response to your tweets.

Of course, before you start firing off hundreds of tweets, you need to know who you are aiming at. Understanding your target audience can be the difference between a Twitter marketing campaign that succeeds or fails. You need to understand who is in your target audience and what sort of messages get the best responses.

Running some tests can be a good way to figure out which tweets will work best. For example, you can divide your audience into two groups. Send one message to one group, and a somewhat different version to the other. By seeing which message gets the best response, you can start to determine which strategies will be most effective in evoking the kind of response that you want.

Remember that Twitter is not the only tool out there that you can use to promote your business. You should not put all of your eggs in one basket by relying too heavily on any single marketing tool. Instead, an effective marketing campaign should combine a number of different approaches to get the best results.

A good Twitter marketing strategy can be a key part of an effective online marketing campaign. If you are not yet using Twitter, you need to start right away.

How To Get Followers On Twitter

Running a business in today’s day and age means being something of a social media expert. Most big companies simply hire interns to manage their social media accounts, or outsource to other companies that specialize in social media marketing. But what do you do if you don’t have much money or manpower and still want to have followers on Twitter? Below we discuss the simple and cheap ways to get followers on Twitter.

1. Fill Out Your Account Information

get followers on twitterIf you really want to get some followers on Twitter, then you have to be approachable. Accounts lacking information don’t attract many new followers. This  is why one of the very first things you should do before even writing your first tweet is fill out your company’s information. Create a catchy slogan and upload both a header and a profile picture. Your profile picture should include your company’s logo for instant recognition. If you have a fairly popular business already, make sure you label that it’s the official Twitter account for your company.

2. Hashtag Appropriately

Okay, so you’ve got your profile up and ready to go. You have also composed some Tweets and sent them into the Twittersphere. Now what? How do random people on Twitter know who you are and why they should follow you? It’s simple. Use hashtags! These are the phrases you add to your tweets that start with the pound symbol #. Anything that comes after that before a space will be instantly linked.

When a Twitter user searches that hashtag, they will be given every tweet that has used it. This includes your company’s Tweet! To get a good start, check out the trending topics and contribute a Tweet as it relates to your business. We recommend, however, that you avoid certain controversial topics at your discretion.

3. Advertise Your Account

We don’t mean taking out ads, which are costly if you’re on a budget. We mean using any of your other sites to advertise that you now have a Twitter account. Are you on other social media sites? Drop a mention and a link to your Twitter account. Have a website? Get a Twitter icon and add it at the top of your webpage. Make it prominent so that visitors can see that you have a Twitter account for them to follow. It will be much more convenient for them to get updates via Twitter than to visit your website every few days.

These are the basic steps to follow if you want to get followers on Twitter. There are other tips for keeping the followers you get, such as how frequently you should post and how to best interact with your followers, but that is beyond the scope of this article. Your first step is to get those followers to begin with! Fill out your profile, advertise your account, and use hashtags intelligently. Soon enough you will have more followers on Twitter, and your company or business will soon start seeing a steady increase in profits.